Every year many of the world’s top brands roll out their festive-themed marketing campaigns in the hope of convincing shoppers to choose them over rivals. Although Christmas is a lot different this year, the spirit is still in the air! We have gathered some of this year's best Christmas marketing campaigns from around the world.
Amazon – ‘The Show Must Go On’
The Amazon ad features a young ballerina preparing for her Christmas show. She desperately trains, in bad weather and lockdowns, before the show is eventually cancelled. However, her family pulls together and she puts on a socially distanced performance for her neighbours.
The ad taps into many of the unspoken feelings that Covid-19 has sparked – sadness, frustration and ultimately disappointment – while providing a happy ending. It manages to not be depressing, while reflecting the realities of the pandemic for many of us and it does tug at the heartstrings.
SuperValu – ‘We believe’
There is hardly a dry eye in the country as Supervalu's festive advert – a heart-warming depiction of a Covid-19 Christmas. The ad which stars a young boy called Conor who is preparing for Christmas amid the pandemic lockdown restrictions, reflects the desire for families to be together at Christmas in a year of uncertainty.
Disney – ‘From our family to yours’
It might be just three minutes in length, but Disney has managed to sprinkle this ad with the same level of magic as any of their full-length movies. While Mickey Mouse features throughout, this ad focuses on the relationship between a grandmother and granddaughter and the family traditions that connect them through the years. This animation shows what Disney does best – tell a beautiful, emotionally-driven story.
The advert is set to Griff's charity single, 'Love Is A Compass', in support of Make-A-Wish. 'The lyrics of the track and the storytelling in the advert are powerful, and important. The theme of family and loved ones are so front of mind for many of us – especially this Christmas,' says Griff.
Lidl – ‘The Christmas at Lidl'
This year, the supermarket chain Christmas add features toy elves giving a Lidl store a festive makeover after dark,
"We’ve double-triple-quadruple checked everything in-store to make sure you and your family have the Christmas you deserve… in fact, we’ve had some help with it! The Lidl elves have been running around the clock to ensure you and yours celebrate Christmas with the biggest turkey, the most succulent ham, the bangingest goodies and the sweetest treats around… ah go on, it’s Christmas!"
The advert is part of a cross-platform campaign for TV, social, digital, radio and press was created by Gerry McBridge and James Carr of BBDO Dublin with the animators at Piranha Bar.
Coca-Cola – 'This Christmas, give something only you can give'
Directed by Oscar winner Taika Waititi, this festive heart-warming commercial has got viewers all choked up. With the traditional Coca-Cola truck tour cancelled this year due to the pandemic, the advert has not taken the usual 'holidays are coming' approach. Instead, viewers are told: "This Christmas, give something only you can give."
The messaging this year is a simple one, as Coca-Cola explains: 'This Christmas, give something only you can give. Be it in person, over an awkward video call, or just a quick message, making time for the ones you love is what makes Christmas truly the most special time of year, no matter how you do it."
What are your favourite Christmas marketing campaigns from this year and what ones can you still remember from childhood? Let us know!
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